Most systems aren’t complex
They’re just badly put together
Employee Manager
Rebuilding the operational backbone of EOR onboarding — from spreadsheet dependency to a global platform supporting 3,000+ onboardings per month
Driver App Redesign
Redesigning the driver experience for one of London’s largest private hire fleets, built around B2B operations
IBM Doc Buddy
Turning a “make it prettier” request into a shipped app and a shared decision-making tool for technical teams
Field Report
Helping field observations become easier to capture, organise, and communicate back to the team
A friend once told me I should probably work at NASA...
I studied computer science and thought I would become an engineer. I didn’t. I just found debugging humans more interesting ;)
I now design products, mostly in complex B2B systems. Started in Shanghai in 2012, now based in London.
Outside of work, I read a lot of cookbooks. An unexpected side effect is that I can usually figure out menus in French, Italian, Spanish, and Japanese. People think I speak the language. I don’t. Outside restaurants, I’m mostly useless.
Outside of work
The same curiosity,
outside work
A doodle journal since 1998
A long-running record of thoughts, patterns, moods, and observations — part memory system, part self-designed research archive
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Airbnb hosting
Communication, arrival rituals, local guidance, translated instructions, small moments of care, and lots of fun
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